Bachelor of Fine Arts

Courses/Fine Arts

Goal & Objectives

The Fine Arts Program envisions enterprising Philwomenian artist and designers who are the best rising and enterprising newbies in design and arts. Inspired by the rising shift of the world’s industry, the PWC Helena Z. Benitez School of Fine Arts and Culture’s Curricular Program of Studies in Art and Design meaningfully anchors its educational mission to the PWC of Davao:

Major in Painting

Objectives

1. To develop among students mastery of the different theories and development of visual art and how it evolved from the earliest form of visual expression to the contemporary era;
2. To expose students to the various methods in art-making in order for them to apply and explore the different materials and techniques and develop eventually their own style in producing their artworks; and
3. To develop among students appreciation of the importance of art as a powerful tool in expressing their thoughts and ideas.

Major in Industrial Design

Objectives:

1. To create and execute design solutions towards problems of form, usability, physiscal ergonomics, marketing, brand development, and sales.
2. To equip the students with five valuable skills: Drawing properly, Understanding basic economics, reading the customers’s needs and wants, presenting their ideas and themselves properly and keeping an open mind.

Major in Fashion Design

Objectives

1. Develop the individual sense of style by mastering the theories and foundations of fashion and design and the technical skills conduit to the execution of concepts and ideas into products and services identified in the multifaceted business of fashion and design;
2. Harness the students’ conceptual and contextual creativity, inventive qualities and enterprising ability through varied exposures and interactions in the industry; and
3. Nurture among students a deep appreciation of Mindanao’s Culture and its rich resources as groundwork for the development of their designing identity and Unique global marketability.

Major in Visual Communication

Objectives

1. To provide student theories on the technical and nontechnical aspects of multimedia advertising
2. To build among students critical and articulate understanding on various designs and effective representation;
3. To enhance the students’ skills in producing highly innovative advertisements and effective marketing strategies to meet the demands of the industry’s potential clients; and
4. To help students examine their individual strengths and diversity in design communication pursue.