PWC Davao Explores AI and Creativity During Philippine Creative Industries Month 2026
Human + Machine: Philippine Creative Industries Month 2026 | PWC joined the celebration of Philippine Creative Industries Month 2026 with a session built around a question many creatives are asking: Will AI replace the creative industry?
Emil L. Englis, MAFAD, Executive Director of the Center for Innovation and Social Ventures, delivered a lecture on how AI is shaping the creative economy. His message was clear: the mindset should not be human versus machine, but human + machine. AI is a tool that expands what creatives can do, while creativity itself stays human.
Our Fine Arts and Design students attended the session and gained a clearer view of how to work alongside emerging technologies as they build their creative careers.