Broadcasting as a field of study has traditionally covered the transmission of messages to the public through the media of radio and television. Today, the field has expanded to include non-traditional internet-based multi-platform media. Its studies include contemporary practices in broadcasting, theories and discourses which shape the generation of knowledge about broadcasting, theories and discourses which shape the generation of knowledge about broadcasting.
PWC seeks to produce broadcasting practitioners that adapt to the changing landscape by setting the following program goals:
- Bridging theory and practice by promoting critical analysis and social responsibility.
- Producing competitive graduates who are innovative and competent;
- Encouraging local and global insights; and training for proficiency in the use of technology.
Scriptwriters, Directors, Producers, Performers, Journalists, Production Designers, Post-production Specialists, Web Content Creators/ Developers/Designers, Graphic Designers, Videographers/Cinematographers, Musical Scorers, Managers, Consultants, Teachers, Broadcasting Entrepreneurs, Policy and Decision Makers in government information agencies